Plus-Size Fashion Is About More Than Clothing: It’s Transformative (2024)

In my handful of years as a journalist, the deepest truth I’ve uncovered is this: Plus-size fashion is about so much more than just clothing.

Ask any fat fashionista, and within seconds, they likely can recall the first garment that ever made them feel confident, authentic, powerful. It’s that transformative possibility, weaved within every stitch of a perfectly-fitted plus-size piece of clothing, that makes this market and community so much more necessary than one can fully comprehend. Because when you’ve been rejected and ridiculed by an industry for so long, finally getting to taste the forbidden fruit is sweeter than one can ever anticipate. And uncovering that—experiencing it—over the past few years is what inspired me to launch The Power of Plus, a size-inclusive digital community that so many of us—myself included—have been waiting for.

In September of 2019, I embarked on my most daring fashion week quest to date: To write 10 pieces about plus-size fashion and representation over the course of just a few days for outlets that until recently had never tapped into my world. With features in the works for Glamour, Teen Vogue, InStyle, and more, I spent that fashion week completely immersed in this community of women, men, and passionate humans who showed me the potential in store. Because despite what headlines may lead many to believe, curvy folk are just getting started.

While the Ashley Grahams and Paloma Elsessers of the world continue to rise, a community of millions wait on the sidelines for their time, the day when their bodies—plus-size and unique in their own ways—can feel represented. In that waiting lies conversations that have long been ignored in the mainstream, conversations about colorism, anti-Blackness, and the fatphobia that still plague this industry today.

Those conversations inspire me. Even further, they fuel me to be a better advocate and to use my voice in more impactful ways. As I began to reflect deeper on this in the months that followed fashion week, I knew that I had to do something bigger and better than I’d ever done before.

I entered into deep conversations with my close friend and now-business partner, Shammara Lawrence, about what the plus-size fashion industry lacked, and how we could use our voices to better serve this community. Over the course of a few months, those conversations morphed into a digital platform centered around the idea of authentic, truly diverse representation. That community is The Power of Plus.

Now, a year later, we’ve amassed over 14,000 followers across platforms, held bi-monthly virtual panels featuring top industry names like Gabi Gregg and Kellie Brown, and have made space for a new wave of change within the industry. To honor all of that—and to kick off all we have planned next—we recently launched our new #PowerfullyMe campaign to celebrate the things that make us feel the most powerful and authentic. Because after the year we’ve all had, God knows we deserve to feel great.

Our campaign is tied to the launch of our new website—powerofplus.co—which, over the course of the next few months, will become a go-to destination for future events, resources, and more.

Our new motto at The Power of Plus is “For Us. By Us. With Love,” which I believe perfectly encapsulates our mission. Shammara and I hold unique, vastly different experiences of what it’s like navigating life in our bigger bodies, but our viewpoints are limited. While our knowledge builds this platform, the stories of the women who support it is the fuel that keeps it going. It is their stories that deserve the spotlight, stories you may never have heard before; Stories about how plus-size fashion saved their souls in their darkest moments.

Plus-Size Fashion Is About More Than Clothing: It’s Transformative (1)

My first time feeling that transformative power came during my senior year of college when, a week prior to graduation, I attended the filming of the Project Runway finale. With only a few days to pick the perfect look, I drove to my local Macy’s—one of the only spots that caters to plus-size men like me—in pursuit of the perfect ensemble. With little hope, I entered the men’s section, and saw it: A baby blue suit, on sale, in my size. But would it fit?

I entered the dressing room with excitement yet trepidation. I’d been burned before, as many of us have, but to my surprise, the suit fit like a glove. A few days later I was in New York City on national television, feeling bold and confident in a way I’d never felt before. All because that on-sale baby blue suit actually fit.

When you long for something so dearly and deeply, but are never afforded access, you eventually give up. You realize quickly that maybe, no matter how hard you try, the world may never be big enough for you. But when, for the first time, you’re shown otherwise, you realize that the potential within you for excellence and greatness has yet to be tapped.

To some, it seems frivolous to talk about clothing in such grand, profound ways, but to me and my community these memories are some of our most prized possessions. The sooner designers can fully understand that, the quicker they will realize that size-inclusivity is more than a passing trend or a quick buck.

It’s transformative, and we deserve better.

Plus-Size Fashion Is About More Than Clothing: It’s Transformative (2024)

FAQs

Why is plus-size fashion important? ›

Plus-size clothing goes beyond mere apparel; it serves as a source of empowerment, self-acceptance, and confidence for customers. These garments not only celebrate the diversity of bodies but also convey a positive message of inclusivity and self-esteem. That's why a plus-size sizing chart plays a fundamental role.

What makes plus-size different? ›

Plus sizes, on the other hand, are built from a separate pattern. They have a different hip-to-waist ratio, along with accommodating a fuller bust. Plus size patterns account for how the proportions and body shape change as size increases. The plus sizes are referred to as 2X, 3X, 4X, and so on (22-30).

Why don't brands make plus-size clothing? ›

It is cost prohibitive for many brands to invest in a “risky” production run with potentially higher return rates than standard sizes because of the body variability, so they just do the bare minimum. Luxury designers don't want plus sized people wearing their clothing: Sadly, this one isn't a myth.

What is considered a plus-size model? ›

As a general rule, plus-size models are defined by the fashion industry as anyone larger than a size 6. These days, however, most women deemed plus-size models are a size 12/14 or higher, bringing the industry's perception of what counts as plus-size a little more in line with that of the public.

Why are plus-size models so popular? ›

Plus-size models have made significant strides in the fashion industry, promoting body positivity, diversity, and self-acceptance. Their presence has challenged conventional beauty standards and created a positive impact on individuals' self-esteem and society's perception of different body types.

How can plus size look attractive? ›

Wear ultra-flattering wrap dresses or blouses that enhance your waist. Check out plus size peplum tops and jackets that highlight your waist. Shop for low-cut tops with deep scoop neck, surplice, halter and V-neck styles that best showcase your figure. Enhance your waist with a belt to exaggerate your curves.

What is the difference between plus-size and regular clothing? ›

“Missy” or “straight” sizes range from 00–16/18, XXS–XXL whereas plus sizes range from 12W–28W, 0X–4X and greater. You might think plus sizes are just extended straight sizes, but guess again. Plus-size clothing is cut differently to flatter your figure and created specifically for the plus-size body.

How big is the plus-size fashion industry? ›

The United States is a major player within this market; just the segment of plus size clothing stores for women was estimated to be worth around 12.7 billion U.S. dollars in 2023. In that year, there were over 12,000 plus size clothing stores in the U.S., continuing the trend of gradual growth seen since 2020.

Is it OK to be plus-size? ›

There's no right or wrong way to refer to your body as long as it makes you feel empowered. It's impossible to identify one term that truly represents the more than 60% of U.S. women who wear sizes 14 and above.

Who is discontinuing plus sizes? ›

Over the past few years, several brands — from M.M. LaFleur to Loft — have scaled back their plus-size offerings or even cut them entirely. Last May, Old Navy announced it would remove extended sizes from a large number of stores but keep them online.

What is the future of plus-size fashion? ›

Global Plus-Size Fashion Market was valued at US $ 415.2 Million in 2023 and is expected to reach US $ 719.5 Million by 2032 growing at a CAGR of 6.3% during the forecast period 2024 – 2032.

When did plus-size become a thing? ›

In 1953, plus size woman term used first time by the advertisem*nt campaign of Korell brand. Their advertisem*nt printed with these lines "wonderful action-plus dress for the plus-sized woman." From 1950's and 80's, the plus size category gained some attraction.

How much do you have to weigh to be a plus-size model? ›

What are plus-size model measurements? Plus-size models are usually a U.S. size 12 and up. Fashionuer reports that a plus-size model's weight should be between 161 and 205 pounds, with a chest size of 41 to 45 inches.

What is the difference between curvy and plus-size? ›

What's the 'curvy' versus 'plus-size' distinction? 'Curvy' often refers to body shape, highlighting a pronounced waist-to-hip ratio, whereas 'plus-size' is more about the clothing size range extending beyond standard retail sizes.

Do plus-size models get paid less? ›

A Plus Size Models in your area makes on average $28 per hour, or $1.30 (45.033%) less than the national average hourly salary of $28.85. Texas ranks number 40 out of 50 states nationwide for Plus Size Models salaries.

What is the demand for plus size clothing? ›

U.S. size inclusive market

One estimate valued the global plus size clothing market at approximately 288 billion U.S. dollars in 2023. This was forecast to rise to over 500 billion dollars over the following decade.

What is the history of plus size fashion? ›

History. Lane Bryant began trading in the early 1900s as a producer of clothing for "Expectant Mothers and Newborn"'. By the early 1920s, Lane Bryant started selling clothing under the category 'For the Stout Women', which ranged between a 38-56 inch bustline. Evans, a UK-based plus-size retailer, was founded in 1930.

Why are oversized clothes attractive? ›

Oversized feels comfortable, effortless and cool without trying too hard. And it can be dressed up or down. But fashion seems to only celebrate it on one body shape: sample-size. On smaller frames, the nature of the silhouette acts as a spotlight on just how slender the body is.

Why more brands are embracing plus-size models? ›

Brands are recognizing the need for diversity and inclusivity, embracing different body types, and promoting a more body-positive future.

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